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I have to admit I had the same reaction

as many when I saw the Gillette Fusion razor ad during the SuperBowl: to wit, “five razors? Oh, come on. This is just a gimmick.” And: “Does anybody really believe that adding another razor will actually help?” And, in my defense, the ad was stupid. I mean, really. Helicopters? Someone should fire that ad agency.

But since then, I’ve seen a few objective reviews of the razor, for the most part positive, to the effect that, yes, the extra blade does indeed make for a smoother shave. Now, according to Shaverama, I learn that bloggers are the only ones who actually tried the product and reviewed it objectively. The MSM, apparently, saw it as easy target practice and wrote mostly snarky articles about the thing—not that I can really blame them in this case. And it is a powerful temptation, but taken along with the press’ (generally) extraordinarily poor execution of its duties within the past few years, their giving into the temptation is a symptom of a larger problem. But I digress.

My razor of choice is the Gillette Mach 3*. If it weren’t for that exorbitant $10 price tag, I would go try the Fusion myself. And maybe someday I will. (Via InstaPundit)

* Not, mind you, the Venus, the razor “specially designed” for women. I find that the Mach 3 does a better job; the Venus is poorly suited for frequent shaving. What’s that about?

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