about a year and a half now (an eon in internet time), having been so immersed in it, it seems strange to me to think that everybody doesn’t know about it. Indeed, I would say that most people still don’t know or understand much about blogs and their history, even technically savvy people like some of my family members and friends.
But what’s even more surprising to me is the extent to which people who really should know about blogs, people who have a vested interest in what’s being said on the blogs, often about them—the mainstream media, that is—are still ignorant of citizen journalism and, moreover, think it’s okay to be.
Which is why I felt a mixture of relief and alarm when I read this article on bloggers by the BBC’s Paul Reynolds. Relief because he actually seems to get, mostly, why blogs are so important and why the MSM can’t afford to ignore them any longer. And alarm because, (a) it’s taken him so long to get there, and (b) he still speaks of them as a new and strange phenomenon:
For many in the “mainstream media”, as bloggers call us, weblogs are at best a nuisance and at worst dangerous.
They are seen as the rantings and ravings either of the unbalanced or the tedious.
My experience over the past few months has led me to an opposite conclusion.
I regard the blogosphere as a source of criticism that must be listened to and as a source of information that can be used.
The mainstream media (MSM in the jargon) has to sit up and take notice and develop some policies to meet this challenge.
Most big organisations, whether in news or in business, have no policy towards blogs.
They might, as the BBC has, develop a policy towards their own employees setting up such sites (no political opinions etc), but they have nobody monitoring the main blogs and have little idea how to respond to any criticism on them.
Some in the MSM do, of course, get it, the best example IMO being the Washington Post. Every one of their articles online contains links (obtained via Technorati) to blog posts about the article. Moreover, they’re also one of the journalistic organizations that’s most open to discussion from and with their readers. But, and this is important, they’re in the minority. More news organizations need to be like them, but right now they aren’t. (Via InstaPundit)